About the Swiss Army Brand

Swiss Army Brand is a recognized throughout the world by just mention about Swiss Army Brand watches and Victorinox Swiss Army knives. It is a world class importer, distributor and manufacturer of premium consumer products. Plus, their logo of a white cross in a shield set off against a bright red background makes it an outstand brand among travelers.

I have known Swiss Army Brand ever since my cousin showed off his Swiss Army watch during my childhood. As a kid, I only thought that the watch was only a watch. Until I reach my teen hood. I began to get more and more curious towards this brand. First, it’s various types of watches. The next thing I know is it’s not about Swiss Army watches.

This renowned brand covers a wide range of knives and tools, bags and luggage, clothing and apparel, last but not least, cologne and perfume. I must thank to my cousin for introducing me to this brand. Let me tell you a bit about Swiss Army Brand. Swiss Army Brand started over 100 years ago. At first, there was the Victorinox brand of Swiss Army Knives. Then there’s Wenger. Wenger also came out with the knives. The difference is Victorinox used “Original Swiss Army Knives” as their ideology while Wenger got “Genuine Swiss Army Knives” for their promotional efforts.

However, their commercial distinctiveness correspondingly incorporates the red and white colors and a cross in a rounded square. You may think that they would in the long run come together or possibly any one of them would drastically revolutionize to another identity or trademark in the attempt to make a distinction from the other. Well they don't. Typically, as a market leader, Victorinox does not mention Wenger at all who clearly plays the role of the ‘second-best’ either in its promotional material or advertising. Wenger on the other hand comes out to get a lot of mileage out of Victorinox reputation and addresses the competition directly in its advertising and promotion.