About the Swiss Army Brand
Swiss Army Brand is a recognized throughout the world by
just mention about Swiss Army Brand watches and Victorinox
Swiss Army knives. It is a world class importer, distributor
and manufacturer of premium consumer products. Plus, their
logo of a white cross in a shield set off against a bright
red background makes it an outstand brand among travelers.
I have known Swiss Army Brand ever since my cousin showed
off his Swiss Army watch during my childhood. As a kid, I
only thought that the watch was only a watch. Until I reach
my teen hood. I began to get more and more curious towards
this brand. First, it’s various types of watches. The next
thing I know is it’s not about Swiss Army watches.
This renowned brand covers a wide range of knives and tools,
bags and luggage, clothing and apparel, last but not least,
cologne and perfume. I must thank to my cousin for introducing
me to this brand. Let me tell you a bit about Swiss Army Brand.
Swiss Army Brand started over 100 years ago. At first, there
was the Victorinox brand of Swiss Army Knives. Then there’s
Wenger. Wenger also came out with the knives. The difference
is Victorinox used “Original Swiss Army Knives” as their ideology
while Wenger got “Genuine Swiss Army Knives” for their promotional
efforts.
However, their commercial distinctiveness correspondingly
incorporates the red and white colors and a cross in a rounded
square. You may think that they would in the long run come
together or possibly any one of them would drastically revolutionize
to another identity or trademark in the attempt to make a
distinction from the other. Well they don't. Typically, as
a market leader, Victorinox does not mention Wenger at all
who clearly plays the role of the ‘second-best’ either in
its promotional material or advertising. Wenger on the other
hand comes out to get a lot of mileage out of Victorinox reputation
and addresses the competition directly in its advertising
and promotion.
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